In the United States, the practice of a company funding the making of a program in order to entertain an audience and sell a product. In the UK, an advertisement inserted between the end-of-part caption and the breakbumper.

Audio and video glossary. 2014.

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  • Sponsorship — комплекс мероприятий: по подбору или организации события; по поручительству или попечительству над ним; по поддержке его проведения с учетом интересов спонсора. См. также: Информационные поводы Отношения с общественностью Финансовый словарь Финам …   Финансовый словарь

  • Sponsorship — Spon sor*ship (sp[o^]n s[ e]r*sh[i^]p), n. State of being a sponsor. [1913 Webster] …   The Collaborative International Dictionary of English

  • sponsorship — index accommodation (backing), advocacy, aid (help), appropriation (donation), auspices, behalf …   Law dictionary

  • sponsorship — noun ADJECTIVE ▪ generous, major ▪ lucrative (esp. BrE) ▪ arts (BrE), sports ▪ business (esp. BrE), commercial …   Collocations dictionary

  • sponsorship — A term commonly used for financial or other support in the form of goods and services, given by businesses or members of the public to sports, the arts, education, charities etc. The sponsor receives something in return such as advertising or… …   Financial and business terms

  • sponsorship — spon|sor|ship [ˈspɔnsəʃıp US ˈspa:nsər ] n 1.) [plural, U] financial support for an activity or event sponsorship from ▪ The expedition is looking for sponsorship from one of the major banks. ▪ a $5 million sponsorship deal ▪ commercial… …   Dictionary of contemporary English

  • sponsorship — [[t]spɒ̱nsə(r)ʃɪp[/t]] 1) N UNCOUNT: also N in pl Sponsorship is financial support given by a sponsor. Campbell is one of an ever growing number of skiers in need of sponsorship... Private sponsorships only accounted for a third of all arts… …   English dictionary

  • sponsorship — noun a) The state or practice of being a sponsor. I find that for me, my sponsorship of a child via a charitable NGO provides a sense of great satisfaction. b) The aid or support provided by a sponsor; backing or patronage. The company provided… …   Wiktionary

  • Sponsorship — Spon|sor|ship [ ʃpɔnzo:ɐ̯ʃɪp, sp…, engl.: spɔnsəʃɪp], die; [engl. sponsorship]: Sponsorschaft. * * * Spon|sor|ship [ ʃpɔnzo:ɐ̯ʃɪp, sp..., engl.: spɔnsəʃɪp], die; [engl. sponsorship]: Sponsorschaft …   Universal-Lexikon

  • sponsorship — n. under smb. s sponsorship * * * [ spɒnsəʃɪp] under smb. s sponsorship …   Combinatory dictionary

  • sponsorship — / spɒnsəʃɪp/ noun the act of sponsoring ● the sponsorship of a season of concerts ● The training course could not be run without the sponsorship of several major companies …   Marketing dictionary in english

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